“Innovative Approaches in the Business World” is a research book that has been received by expert authors in the field of book. This book important contributions to academicians, students and practitioners, and also the literature. “Innovative Approaches in the Business World” contains that “Innovation in the era of experience: the changing role of users in healthcare ınnovation” written by alexandre trigo, “person-supervisor fit and organizational commitment” written by ruslan guliyev, “an application on the relationship between market orientation, ınnovation strategy, ınnovation capability and performance in providing the sustainable competitive advantage” written by a.buğra hamşıoğlu, “the roles of knowledge management, strategic orientation, marketing capabilities and ınnovation on the business performance -on the axis of the resource-based view-” written by a. buğra hamşıoğlu, “blockchain technology and finance” written by mukadder horasan, “conceptual ınfrastructure study on public diplomacy from difference-based cultural politics [a pluralism from risk society]” written by uğur ünal.